Cal State San Marcos

Archive for September, 2010

Tivoli Radio

My three submissions for the Tivoli Radio billboard contest.

Image Prevalence

1. Why do you think the reproduction of image is so prevalent in the world today?

The reproduction of image is so prevalent because time after time we have seen it prove to be successful.  When an image is presented to the public, it can take on its own persona, and  have a huge impact.  This can be a positive or negative impact, it just depends on how memorable it is.  So in turn, images are reproduced in order to get that same feeling or memory running through the minds of  the public/consumer/voter.

2. What do you think this prevalence bodes for the future of graphic design and your place in it?
Well I feel that this prevalence speaks volumes about how important graphic design is and will continue to be.   As long as there are people who want to convey a message or idea, there will be a need for graphic design.  Being able to combine “Art” and “Design” with an underlying message and or idea is what will help someone become a better graphic designer.  I hope to improve my skills in these areas and one day be able to call myself a successful graphic designer.

3. Why do you think the John McCain drive for the presidency failed to use the Internet (or failed to use it effectively) as a means of communicating with voters?
I think the McCain campaign for the presidency failed to use the internet effectively because they probably didn’t think that it would of had as big of an impact as it turned to have.  It hadn’t really been done before.  It also didn’t help that there was also jokes about how ancient John McCain was, he himself even admitted he didn’t know how to use a computer.  Contrast that with Barack Obama who was showcased as the younger, more hip candidate.  Obama’s campaign simply just had the more tech conscious people working for it, and it proved to be the downfall of McCain’s bid for the presidency.

Documentary Subject

For our documentary subject I will be collaborating with my classmate Tom McKenzie on a project that will document profiles of the homeless in downtown San Diego.  We hope to get their story, and give a voice to the people who live on the streets.  One idea we have is to give them a disposable camera and let them snap some photos.  When we are done shooting, we are deciding on how we will document.  We might go with the idea of Tom taking the photographs and creating a slideshow of everything we have, while I create a book of of our images and stories on  We’ll have updates on the project as it progresses.

TECH Illustration

My tech illustration is a vectorized Boombox done in Adobe Illustrator with a grayscale color scheme.  I have an attached PDF on the bottom for higher res.

boombox vector 1 <————— Link to PDF

LOGO Attributes

For my text only logo example I chose the logo for the company RVCA; pronounced “RUCA.”   I love how simple it is, and it looks really good on clothing as well.  RVCA has many variations and different styles of logos they use, but the main one is my favorite.  A secondary version of the main logo takes out the “R” and the “C”, and it is seen on almost all of the items they sell.

I chose this logo of a for my text with image example.  It is a shark made out of text that spells out the word Shark.  I think its cool because I can make a shark out of the text in my name as well. I’ll draw it sometimes in my notebook when I’m bored.  I like the how the first thing you see is the image of the shark, and then when you look closely you see the word.

Another example of text with and image is the Fox Racing Logo.  Even though I don’t wear much of their clothing anymore, I’ve always had an appreciation for the logo which features the face of a fox where the “O” should be.

I designed these Olympic rings in class, its the word “Olympics” typed around the famous Olympic rings using the type on a path tool. You might have to click on it to see the black ring.

My example of a logo that uses just an image is the logo for the Denver Broncos.  I’m a fan of both the retro logo which featured a letter D and a bronco, and this one they adopted in 1997 which features just the horses head.  The blue and orange clash together and it makes for an awesome image.  I may be biased because I’m a fan, but the logo is just another reason to like the team.

My last example is also an image only example.  Its a logo from my childhood.  The company World Industries is still around, but when I was in middle school this skate company was pretty popular and I owned a bunch of the merchandise.  They’re popular for a couple characters, Flame boy and Wet Willy, which are a flame and a drop of water respectively.  Wet Willy was my favorite, and here is the logo they used for him.

Annie Leibovitz

We watched the second half of the Annie Leibovitz movie in class tonight.  After working for Rolling Stone, Annie moved on and worked for Vanity Fair and Vogue Magazine.   The film described the relationship that Leibovitz had with her close friend Susan Sontag, and many of the people interviewed i the film said they they complimented each other very well.  Susan knew how to describe Annie’s work , she was the more verbal person, while Annie was the more Visual f the two.

It also talked about the deaths of her father and her friend Susan.  It was a very somber part of the film and there were parts where Annie would break into tears.  Photography is a way that Annie escapes from the sadness.  The film included more amazinf images that Annie took.  I have to admit that I wasn’t really aware of who Annie Leibovitz was, but now after watching this film, I can say that she is one the greatest photographers I have ever seen.  I only hope to be as successful and happy with my career as Annie Leibovitz is.

Recent Images

Some recent pictures taken for my photo class